Google has banned the word ‘dvd’, with the company claiming the word has no place in its products.
It came after Google released a list of 10 items deemed “hate speech”, which included ‘Digg’ and ‘Diary’.
“The company is aware of the content on our website and it is a matter for us to consider whether there is a violation of our policies or not,” a Google spokesperson said.
“This content is not available on our YouTube channel or Google Play Store and we will not be posting it on our blog.
We are also working with law enforcement authorities to identify and take appropriate action on these issues.”
The decision was welcomed by some, with the hashtag #dvdban trending on Twitter, with some users saying it would be a great way to get rid of the word.
“Google is making a huge mistake by banning a word,” Twitter user jacobs said.
“I don’t like it but I can live with it.
It is a word that is not offensive and I would like to be able to talk about it.”
Twitter user jimbo123 said the word was “a bit offensive” but that it could be used as a noun and a verb.
“The reason I don’t hate it is because it is one of those words that has no bearing on my life,” he said.
Google did not immediately respond to a request for comment.
Dvd ban could mean Google’s loss of a $400m dealWith the banning of the controversial word, Google could lose an estimated $400 million of sales revenue, according to a report by market research firm eMarketer.
“Dvd will likely lose its current contract to sell our Google Shopping program,” the report said.
According to eMarker, the program is Google’s “biggest retail platform” and the largest in the world.
It estimates the program has more than 25 million users.
“That’s a huge loss for Google and for the retailer,” said Stephen Stott, senior analyst at eMarkers.